How digital can shine a light on independent retailers

Out-of-home advertising up 3.3% in Q1 2016
May 19, 2016
RPV offering behind-the-scenes look at Westgate Superbook video wall at InfoComm16
May 23, 2016

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.
Source: New feed

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